KRAFT HEINZ

PROJECT INVOLVEMENT:

Production, photo/art direction, stock photography management, and editing/selection of content shot for client CRM
program including a custom quarterly print and digital magazine, website and social channel content, as well as B2B foodservice marketing.

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In addition to art direction and production, my work on this long-term project included contributions in areas such as project management, design, illustration, GIF creation, content ideation, food and prop styling, and close collaboration with exec. directors on exploratory work for new business pitches and presentations.

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This account required a high level of proactive planning and problem solving, creative aptitude, client service, effective communication, morale building and motivation, liaising between internal departments and external resources, and ability to pay close attention to detailed brand guidelines and client expectations, as well as being responsive to feedback.

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A majority of the work you see here was art directed by me, with the exception of a couple of covers which I either helped concept, style, or assist with on set.

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