BARILLA

PROJECT INVOLVEMENT:

 

My main role on this account was producing all of the work you see here and more. Most were art directed by our Executive Creative Director, whom I closely assisted on set. In conjunction with the Executive Creative Director, I contributed to brainstorming and executing social media content ideas, sourcing and purchasing stock music for video content, and served as a liaison to clients on set.

 

My interest in cooking led to working with Test Kitchen staff to develop and test recipes, where my ability to digest client objectives and uphold brand standards enabled us to highlight each product in the best light with special consideration for the home cook experience.

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I produced all photo/video content you see above. Most were art directed by our Creative Director, whom I closely assisted on set. I also brainstormed and art directed product and ingredient shots for Barilla social media channels.

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